The appellation seersucker originates from old Persian words for 'milk' and 'sugar' imported into Hindi and modified by Victorian-era Englishmen in India. The silk fabric’s bunched stripes (created by releasing the warp threads during weaving) were appealing for their pattern and for their agreeable property of allowing the breeze to meander between the wearer and his clothing.
Seersucker's American history began as a cotton variation for the working classes until, in the opening measures of the jazz age, ivy league university provocateurs included it in their wardrobe as a statement of reverse snobbery. These freshmen ‘Philosophers’ and their insouciant ‘flapper’ female companions—immortalised by F Scott Fitzgerald in the short story collection Flappers & Philosophers—delighted in confusing their socialite friends by prevailing on their tailors to fashion vetemenets from this traditionally industrial fabric.
Zutiste seersucker is woven in Huddersfield, West Yorkshire on mills in operation since the Victorian age to produce a incomparably supple and dynamically textured fabric reminiscent of its namesake shir-o-shakar.